The Importance of Uniforms for Retail Staff
Casual day aside, some employers may assume that uniforms aren’t very important. They might think that a name badge or a lanyard are enough to indicate that someone is an employee. However, from a customer perspective, this isn’t always the case.
Not only does wearing a uniform unite your employees, it makes them easily recognised by the public. When customers are navigating your store and need help, they will quickly scan the crowd. Don’t expect them to pay attention to small details, they’re looking for clear signs that distinguish employees from other customers. They look for colours that match your branding, or specific items of clothing. Aprons, shirts and peak caps are examples of clothing that work well in a retail environment. If there is no uniform, or if employees aren’t fully adhering to your company’s dress code policy, customers will have a negative attitude toward your company since their shopping experience will become more difficult and unwelcoming.
Organisations such as law enforcement, security and hospitals make uniforms mandatory. And for good reason! Officials in uniform make them easily identified by the public and their uniforms also offer a sense of authority. A uniform has a way of conveying a message that the person wearing it is professional and knowledgeable in their field. In retail, having your employees wear uniforms based on their roles will work exactly the same. The grocer in the fresh produce section should have a different uniform to that of the baker. Cashiers and beauticians should also wear different types of uniforms. When customers can navigate your store by speaking to the correct employee, it will promote an efficient workflow and customers will leave with a positive attitude about your business.
The Importance of Uniforms During the Festive Season
The festive season is full of cheer and Christmas Spirit that is easily tarnished by shopping mall crowds and the hustle and bustle. Customers quickly become angry and frustrated if your store seems to be making things more difficult. To alleviate the stress of long queues and impatient customers, make sure your employees are easily distinguishable and can guide customers to their requirements efficiently. The less time customers spend searching, the less time they spend in queues. Furthermore, a smile and a clean, tidy uniform go a long way to make customers feel welcome. The public will find it pleasing to see that your employees remain proud and friendly even though they are extremely busy.
6 Panel Hyper Cap (HW047)
Branded peak caps are great at helping your customers distinguish between other customers and members of staff.View this product
Uniforms will also make life easier for your employees. For starters, it means they will save money by not having to buy clothes for work. Moreover, they won’t need to stress about what to wear. And as we’ve said before, employees in uniform are a team and during the busiest time of year, being united helps employees encourage each other and promote the well-being of the company.
Remember, in retail, the focus remains on the customer. Uniforms and positive attitudes can make shopping in crowds much easier.
At Mbatsani Africa we design retail uniforms that promote your brand and unify your staff. Contact us to find out how we can help you.